Natural Way Health Blog

Juices vs Juicing

I’ve noticed a trend over the last 5 years and it has lead to increasing disquiet. Someone comes up with a new berry or fruit that they say has the best antioxidant levels of any fruit or berry. They then lay claim to pseudo science by saying that this and that study prove what they are saying. Most consumers will simply take the promotional claims at face value without testing the validity of the science.

Problems with the Science (actually pseudo science)

Invariably in my studies I’ve seen these new companies promoting wonder products with hugely impressive health claims. They then go on to quote a Doctor or two who says that they have seen great results and that they recommend/use it with their clients. Once you scratch below the surface the quoted scientific study has some depressingly familar paterns. The study has been done using whole fruit/berries which were tested in the laboratory for their vitamin, mineral, enzyme or phytochemical content.

The juice drink being marketted is so different from the raw fruit being tested that to claim one supports the other is an affront to common sense. Lets just look at the packaged juice:

• it will have added water, flavourings, sugar most likely
• it will be in cheap plastic bottles that will taint the contents with chemicals that will harm you
• it will have a sell by date or a best by date – but it will last without degrading for months.
• it will not need refrigeration
• it will have been stored in a humidity controlled warehouse to protect the packaging not the contents

The juice itself will have:

• been pasturised to kill off any bacteria that could cause the product to spoil
• it will have added preservatives to prevent spoiling

The net effect is that:

• the juice drink is effectively lifeless as the heat of pasteurisation will have destroyed any phytochemical activity, any enzymes and most of the vitamins.
• the chemical preservatives are causing free radical damage to your systems and are often bio accumulative.
• the drink is loaded with cheap sugar to make t acceptable for most people to drink – sucrose is not good for us in large amounts
• the drink is often highly flavoured with cheap flavours to mask the unpleasant natural taste

So the bottom line is this. Don’t waste your money on nicely packaged exoticaly named juices – the claims are laregly unfounded (possibly fraudulent), the science is not valid as it relates to the whole fresh fruit, the juice in the bottle is effectively dead and nutritionally virtually useless.

This breif expose will doubtless anoy many marketers who proudly sell these products beleiving the marketing training they have been given. The truth is that they too have been deceived.

My firm belief is that we should be eating whole, locally grown fruits and vegetables, grown without pesticides and eating them in a raw state. Cooking does not help most food – mushrooms, tomato and a few other exceptions.

If you must get your nutrition from a drink then juice it yourself and drink within a few minutes of processing. Leave your juice an hour or more and you’ll find that the enzymes will have been at work and much of the nutritioanl value will have already gone.

The best juicers are made by Solo Star, Rhino and Matstone.

Matstone Juicer	Rhino Blender	Solo Star II Juicer

Tags: Affront, Antioxidant Levels, Bacteria, Berries, Chemical Preservatives, Common Sense, Consumers, Disquiet, Enzymes, Face Value, Free Radical Damage, Health, Juice Drink, Juices, Plastic Bottles, Pseudo Science, Raw Fruit, Refrigeration, Science Problems, Taint, Validity, Vitamin Mineral, Wonder Products